How Consumers in India Are Embracing the Color Changing Bulb Trend

In recent years, the Indian lighting market has witnessed a sharp uptick in the demand for smart and ambient lighting solutions. Among these, the color changing bulb has emerged as a consumer favorite, transforming the way people light their homes, offices, and leisure spaces.

What is a Color Changing Bulb?

A color changing light bulb is an LED-based lighting solution capable of shifting between multiple colors and color temperatures (warm, cool, daylight, etc.). These bulbs often come with remote controls or app integrations, and many are compatible with voice assistants like Amazon Alexa and Google Assistant.

Rising Adoption in India: What the Numbers Say

The Indian LED lighting market is projected to reach ₹500 billion by 2026, growing at a CAGR of over 15%, according to Research and Markets. Within this, the smart lighting segment — which includes color changing bulbs — is growing even faster at a CAGR of 25–30%.

Key factors driving this growth:                        

·         Increased smartphone penetration (India had 1.1 billion mobile users in 2024)

·         Expansion of smart home devices

·         Falling prices of LED and smart lighting tech

·         Rise in home renovation and interior design awareness post-COVID

A survey by Statista in 2023 found that 32% of urban Indian households had installed at least one smart lighting product — and color changing bulbs were among the top 3 products in this category.

Why Indian Consumers Love Color Changing Light Bulbs

1.      Mood and Ambience Control: These bulbs let users switch to relaxing warm tones after work or energizing cool whites during productivity hours. RGB options allow for party, festive, or romantic lighting on demand.

2.      Festive Versatility: From Diwali to Christmas, these bulbs can instantly create themed lighting without the need for additional decorations.

3.      Smart Integration: With support for Wi-Fi and Bluetooth, many of these bulbs are app-controlled and voice-enabled — a hit among tech-savvy users.

4.      Energy Efficiency: Most color changing bulbs are based on LED technology, consuming up to 80% less energy than traditional incandescent bulbs.

5.      Affordability: Entry-level smart bulbs are now available from ₹500–₹10000, making them accessible to middle-income households.

Popular Brands in India

Some of the best-selling color changing light bulb brands in India include:

·         Philips Wiz Smart LED

·         Wipro Smart LED Bulb

·         Syska Smart Bulb

·         Mi LED Smart Bulb (B22)

·         Halonix Prime Wi-Fi RGB Bulb

·         EFF4 Smart LED bulbs

These bulbs offer a wide color spectrum (16 million colors in most cases), programmable timers, scene customization, and compatibility with existing smart ecosystems.

The rapid adoption of the color changing bulb in India reflects a larger shift toward personalization, smart living, and energy efficiency. As consumers continue to upgrade their homes and embrace smart technology, color changing lighting is set to become a standard feature in modern Indian households.

Whether it’s for functionality, aesthetics, or just a bit of fun, the color changing light bulb is no longer a luxury — it’s a lifestyle choice.