Top 20 Fan Brands in India: A Comprehensive Guide for 2025
The humble fan is a staple of every Indian household, office, and commercial space. As the temperature across the country continues to rise each year, the demand for high-efficiency and stylish fans has grown significantly. India, being one of the largest markets for ceiling fans globally, has seen the emergence of several key players and innovative technologies reshaping the category.
Let’s take a deep dive into the Indian fan market, understand its size, and explore the top 20 fan brands in India, including established names and promising newcomers like Eff4.
Indian Ceiling Fan Market: An Overview
The ceiling fan market in India is estimated to be worth INR 12,000–13,000 crore annually and is expected to grow at a CAGR of 6-8% in the next five years. Driven by urbanization, rural electrification, and the rising demand for energy-efficient appliances, the market has seen technological shifts from traditional induction motor fans to BLDC (Brushless Direct Current) motor fans.
According to industry estimates, over 50 million fans are sold in India annually, with ceiling fans contributing to the majority of the volume.
Technology Trends in Fans
Before diving into the top brands, here are a few technology trends reshaping the fan industry:
1. BLDC Fans
BLDC fans are revolutionizing energy efficiency. Unlike traditional induction motors, BLDC fans consume 60-70% less power, resulting in lower electricity bills. For instance, while a conventional fan may consume around 75–80W, a BLDC fan can function efficiently at just 28–35W.
2. Star Rating and Energy Labels
With the Bureau of Energy Efficiency (BEE) pushing for rated fans, 5-star rated fans are gaining popularity. Consumers are becoming more conscious of long-term energy savings, which is why brands are actively highlighting the star rating in their marketing.
3. 4-Blade and 5-Blade Fans
While 3-blade fans are standard, 4 and 5-blade fans offer quieter operation, better air delivery, and a more premium aesthetic. These are often preferred in bedrooms, offices, or decor-heavy spaces.
Top 20 Fan Brands in India (2025)
1. Crompton Greaves
A household name, Crompton has dominated the Indian fan market for decades. Known for durable products and constant innovation, their BLDC lineup is especially popular among eco-conscious buyers.
2. Havells
Havells is synonymous with premium electrical appliances. Their fans offer a combination of performance and design, and their Enticer Art and Stealth Air series stand out for both efficiency and elegance.
3. Usha
One of the oldest and most trusted brands, Usha fans are known for reliability and after-sales service. Their Usha Energia series includes high-efficiency fans powered by BLDC technology.
4. Orient Electric
A pioneer in innovation, Orient was among the first to launch IoT-enabled smart ceiling fans in India. Their i-Float and Aero Series fans are popular in the premium segment.
5. Atomberg
Founded by IIT graduates, Atomberg disrupted the market with its BLDC fans. Their Gorilla range became iconic for its energy savings, and Atomberg remains the most prominent new-age brand in this space.
6. Polycab
Better known for cables and wires, Polycab has diversified successfully into fans. Their Eterna and Breeze series are gaining popularity in Tier 2 and 3 cities.
7. Bajaj Electricals
A value-for-money brand, Bajaj caters to mass markets. They offer durable ceiling, table, and pedestal fans, and are now venturing into BLDC variants.
8. Luminous
Luminous, famous for its inverters, brings the same energy efficiency ethos into its fan range. Sleek design and affordable pricing are their USPs.
9. V-Guard
V-Guard combines smart technology with robust performance. Their fans are popular in South India and have a growing footprint across metros.
10. Khaitan
A legacy brand that once dominated the Indian market, Khaitan continues to serve loyal customers looking for budget-friendly solutions with decent performance.
11. Eff4
One of the fastest-growing fan brands in India, Eff4 is making its mark with energy-efficient, aesthetically-pleasing ceiling fans powered by BLDC motors. The brand emphasizes quality, low noise, and affordability, making it a preferred choice among new-age buyers and eco-conscious households.
Their fans are known for minimal power consumption (under 30W), elegant 4-blade and 5-blade models, and competitive pricing.
12. Superfan
Based out of Tamil Nadu, Superfan was India’s first company to produce BLDC fans. Their models are built with indigenous technology and cater largely to environmentally-conscious consumers.
13. Cinni
Cinni is a classic name in Indian households, particularly in Eastern India. Known for pedestal and wall-mounted fans, they’re now expanding into energy-efficient options.
14. Anchor by Panasonic
A subsidiary of Panasonic, Anchor fans are durable, affordable, and reliable—perfect for entry-level or rental home use.
15. USHA Striker Series
Though under the USHA brand, the Striker series deserves a separate mention for its massive popularity in middle-class Indian homes, especially in smaller towns.
16. RR Kabel
An emerging name in electricals, RR Kabel fans are designed for modern homes, offering smart controls and BLDC tech at mid-range prices.
17. Syska
Popular for its LED lighting, Syska recently entered the fan market with futuristic designs and features like remote control and IoT connectivity.
18. Candes
Candes is an online-first brand growing rapidly through e-commerce. Their budget BLDC fans with remote features are appealing to price-sensitive online shoppers.
19. Kuhl Fans
A premium yet lesser-known brand, Kuhl focuses on high-quality, luxury fans that look as good as they perform. Their silent operation and minimalist designs appeal to modern interiors.
20. ACTIVA
A no-frills, budget-oriented brand, ACTIVA serves a wide rural and semi-urban customer base. Their low-cost models are ideal for bulk institutional or commercial purchases.
BLDC vs Induction Motor Fans: What to Choose?
|
Feature |
Induction Motor Fan |
BLDC Fan |
|
Power Consumption |
70–80W |
28–35W |
|
Cost |
Lower upfront |
Higher upfront |
|
Lifespan |
Moderate |
Longer |
|
Noise |
Slightly more |
Quieter |
|
Remote/Smart Features |
Rare |
Common |
|
Overall Efficiency |
Low to moderate |
High |
If you’re looking to reduce your carbon footprint and save on bills in the long run, BLDC fans are a better investment.
With increasing awareness of energy consumption and the rising cost of electricity, Indian consumers are now prioritizing efficiency and smart features over just price and design. Brands like Atomberg, Eff4, and Superfan are pioneering the BLDC revolution, while legacy giants like Crompton, Usha, and Havells continue to upgrade their offerings to match evolving needs.
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